MOROCCANOIL COLOR RHAPSODY Permanent Cream Color achieves 100% grey coverage that’s vibrant and true to tone. Leaves hair 72% more visibly shiny - for professional-level care that shows. Features MOROCCANOIL's proprietary ProArginine + ArganID™ System, a breakthrough technology that delivers exceptional protection throughout the color process.

What is ProArginine?
ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it begins to repair the hair by patching up the damaged areas of the cuticle.

What is ArganID™?
ArganID™ technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.

Features & Benefits:
Helps reduce damage caused by color service
72% increase in shine*
96% of clients experience overall scalp comfort**
9+ weeks of salon-vibrant color***

*Average shine achieved based on shade selection. **Based on color services performed on 45 clients. ***Based on an average of 3 hair washes per week.