Scruples Urban Shock Brights Direct Dye Creative Color is a shocking series of pigment-packed, direct dye haircolors that expand the URBAN SHOCK palette.

Features & Benefits:
6 gel-based, direct dye colors, no developer required
Brighten up the room with long-lasting, highly concentrated colors that last up to
25 shampoos
100% PPD, gluten, ammonia, paba and peroxide-free
Encourage self-expression with intermixable shades and a clear that allows for unlimited palette potential
Defend against damage on pre-lightened hair with a fortified blend of Scruples’ Exclusive Protective Barrier Complex (PBX®) and ECOCERT® certified shea butter and superfruits

7 NEW URBAN SHOCK Brights shades + Clear Mixer:
Aqua – Mint
Berry – Magenta
Ruby – Rose
Amethyst – Lilac
Cobalt – Sky
Charcoal – Silver
Lemon Meringue
Clear Mixer