Scruples URBAN SHOCK Direct Dye Remover utilizes water to help gently clear away any existing direct dyes in the hair. Removes unwanted direct dye haircolor quickly and evenly without damage, NO DEVELOPER REQUIRED! Easy-to-use formula only removes artificial pigment and will not lighten natural hair color. Fortified with avocado oil and Protective Barrier Complex (PBX®) to help protect against breakage and keep hair healthy. Gluten and fragrance-free.