The purest color in its simplest form.
Low inventory, high profit mixing system.
10 pure-base mixing colors are all you need to produce over 200 permanent and demi-permanent colors.
For optimal color results, clarifying the hair with Scruples' Deep Cleansing Hair Clearifier Shampoo or Hair Clearifier Treatment is recommended prior to a color service.

1. Determine the clients natural hair color level and gray percentage using the High Definition Level Finder.
2. Let the client choose a shade from the High Definition Hair Color Swatch Book or Formulation Chart.
3. If client has less than 50% gray, use formula in white box. If over 50% gray, use formulation in gray box.
4. Reference developer selection chart below for proper developer and time to leave in.
(for best gray coverage, use Pure Oxi 20 Volume Developer at a 1:1 mixing ratio)

Level of Lift	Developer to Use	Time
Level on level or darker	Demi-Permanent Developer	20-30 minutes
Level on level or darker	10 or 10C Developer	20 minutes
1-2 levels of lift	20 or 20C Developer	30 minutes
3 Levels of lift	30C Developer	40 minutes
4 levels of lift	40C Developer	45-50 minutes
Ultra-Light Blondes	40C Developer	30-45 minutes

5. Apply using brush or bottle application.
6. Process at room temperature for the proper amount of time based on the developer selected.
7. Rinse hair and shampoo.
8. Spray with Scruples' No H2O2 and let sit 3-5 minutes.
9. Rinse and condition hair.

Notes:
For Ultra-Light blondes.
    1. Mix 1 part High Definition Lift with 2 parts 40C volume developer.
    2. Process 30-45 minutes
    3. Use Lift only on hair color lever 6 and lighter.
For more intense color, mix in 0.25 to 0.5 Fl. Oz. red or violet High Definition Color Intensifier.
For resistant gray coverage, increase processing time to 45 minutes.
For extremely resistant gray coverage, mix 2 parts High Definition Color Gel Gray Coverage formula with 1 Fl. Oz. of Pure Oxi 40 Volume Clear Developer. This creates a working 20 volume mixture with double pigment.