Meet the new generation in hair colouring and hair care technologies: cool, creative, innovative, and healthy. Our breakthrough demi-permanent liquid colour offers the versatility of a liquid colour in an alcohol-free water base environment! Calura Gloss delivers an unbelievably glossy finish with NO LIFT – guaranteed!

Our unique technology allows deep penetration of dyes, but also of our high-performance conditioning agents. Offering long term conditioning and shine.

HYDROLYZED VEGETABLE PROTEIN
A protein-based complex which improves hair elasticity, conditioning, strength and adds natural shine. This unique ingredient penetrates into the hair cortex, building strength from within and protecting hair sulfates. It also contains amino acids which replenish pre-lightened hair!

ACAI FRUIT EXTRACT
Anti-aging super-fruit. Excellent source of antioxidants that maintains hair youthfulness and protection.

ALCOHOL FREE
Have you ever considered putting Alcohol on your hair? So why use a demi permanent colour that contains alcohol! It causes dryness and frizz not to mention makes combing product through to ensure even colour deposit very difficult. For that reason, we have completely eliminated it from our formulas offering a safer and healthier product.

PPD FREE
Strong allergen that can cause mild to severe allergic reactions.